Madagascar Set to Launch Starlink Direct-to-Cell Services
In a notice to the Federal Communications Commission (FCC) dated 13 May 2026, Starlink’s parent company, SpaceX, stated that it is in the process of securing the necessary authorisations to launch Direct-To-Cell (DTC) services in Madagascar. The initiative, known as Supplemental Coverage from Space (SCS), will be implemented in partnership with local operator Airtel and could connect millions of mobile subscribers to the Starlink network, significantly expanding seamless connectivity nationwide.
Additionally, SpaceX’s SCS operations in Madagascar, in partnership with Airtel, will be conducted within spectrum bands and geographic areas where Airtel holds exclusive licensing rights. SpaceX also confirmed that it has established spectrum access agreements with Airtel, granting the mobile operator permission to utilise designated portions of Airtel’s licensed spectrum for SCS services within approved areas in Madagascar.
The notice follows a recent announcement by Airtel Africa confirming the successful completion of testing for direct-to-cell (DTC) services that integrate data and messaging capabilities via Starlink Mobile in partnership with SpaceX. During the testing phase, customers were able to access low-data applications such as WhatsApp calling and Facebook Messenger, as well as conduct financial transactions through the Airtel app, demonstrating the practical viability of satellite-enabled mobile connectivity for everyday use.
A Potential Game Changer for Connectivity in Madagascar
Serving over 5 million customers in Madagascar as of 2025, Airtel will now enable its users in the country to access satellite connectivity directly on their mobile devices through direct-to-cell technology. This shift could reduce the need for the mobile network operator to invest heavily in building additional terrestrial infrastructure, such as cell towers, to extend coverage. Instead, connectivity, particularly in rural and underserved areas, would be enabled by Starlink’s constellation of 650 low Earth orbit (LEO) satellites designed for direct-to-device communication.
The potential phased roll-out of direct-to-cell (DTC) services in Madagascar will continue to complement Starlink’s existing satellite broadband service delivered through its user terminals, which has been operational since 2023. With more than an estimated 80% of the population still unconnected, nationwide connectivity is increasingly becoming a reality as the expansion of Starlink’s satellite internet infrastructure, alongside prospective DTC services, continues to bridge long-standing coverage and access gaps across the country.