SES’s Ethiosat Platform Supports Coverage of 17 million TV households in Ethiopia

According to the news report by SES, the operator’s Ethiosat platform now support content reach to 17 million TV households in Ethiopia, marking a substantial increase of seven million compared to 2022. This growth has led to a remarkable 95% penetration in the market. The Ethiopian TV market, in turn, has witnessed a surge, with the number of TVs owned by households skyrocketing by 400% since 2017 to 18.2 million. The penetration of HD homes has also seen a substantial rise, from 48% to 62% since 2021, with Ethiosat’s number of HD TV channels growing from 15% to 62%
Ethiosat is Ethiopia’s first-ever dedicated free-to-air (FTA) TV platform, hosted on SES’s NSS-12 satellite, launched in October 2019. The platform is a result of an agreement between the Ethiopian Media Authority, Ethiopian Space Science, Ethiopian Broadcasting Corporation (EBC), Association of Ethiopian Broadcasters (AEB) and SES to consolidate all Ethiopian TV channels and broadcast them from one orbital position.
SES, a global operator with a fleet of over 70 satellites and additional satellites under construction, has played a pivotal role in ensuring the long-term service continuity of the Ethiosat platform. Its prime orbital position at 57 degrees East has been instrumental in the platform’s success, demonstrating SES’s commitment to the growth and development of the Ethiopian TV market.
“We are proud to be part of the growth of the Ethiopian TV market through the Ethiosat platform. The increase of TV households in the country and the penetration of the platform confirms the importance of Ethiosat as an established source audience rely on to watch their favourite local programming in the best quality possible,” expressed Norbert Hölzle, Global Head of Media at SES.
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